In-house production
Developing writers across the South
Production and topline work for four independent US releases.
The artist
29 Skyy Entertainment
Shaping modern Southern hip-hop
29 Skyy Entertainment is an independent record label, multimedia company and entrepreneurial venture based in Atlanta, Georgia, founded and led by Psychatron.
29 Skyy Entertainment is an independent record label, multimedia company, and entrepreneurial venture based in Atlanta, Georgia. Founded and led by the executive known as Psychatron, who originally hails from New Orleans, Louisiana, the label focuses heavily on shaping modern Southern hip-hop and rap music.
This independent powerhouse is making serious noise in the southern hip-hop scene — and with a full roster of dynamic artists, the label is showing no signs of slowing down. Known for their commitment to artistry, authenticity, and opportunity, 29 Skyy is creating a solid lane for their talent to shine.
By the numbers
Achievements
2024
1.2 million streams
2025
Sold-out Masquerade
2025
Two festival main stages
Career
The journey
2019
Label founded
29 Skyy Entertainment, Atlanta
Self-released and added to BBC Introducing within two weeks.
2021
First Southern run
Eight cities across the South
A run of intimate 200-capacity rooms that established the live band.
2023
First full-length
Long Way From Quiet
Twelve tracks written and produced entirely in-house.
2024
Roster expansion
Six artists signed and developing
First shows outside the US, playing to 2,000-capacity rooms nightly.
Recognition
Awards & nominations
Best Independent Release
Southern Music Awards — Nominee
2024
Label of the Year
Atlanta Music Collective — Winner
2023
The story
Founded by Psychatron, 29 Skyy Entertainment was built to give Southern artists the infrastructure of a major without the compromises that usually come with it. The label handles recording, release, visual production and live booking in-house.
The music
The catalog runs across modern Southern hip-hop and rap — trap, melodic rap and R&B-leaning records, released through the label's own imprint and distributed on every major platform.
Working with others
Collaborations
Live instrumentation
With Atlanta session players
Live string arrangements for the 2025 headline shows.
In the media
Press coverage
"Southern rap written in widescreen."
A striking, patient record that refuses to raise its voice — and is far more powerful for it.
The Northern Review
Album review · 2024
One to watch: the independents rewriting Southern hip-hop
29 Skyy leads a generation building careers without major-label backing.
Frequency Magazine
Feature · 2025
What people say
Testimonials
"A complete professional, on stage and off."
We booked 29 Skyy for our summer series and the response was extraordinary. Sound-checked early, played beyond the set time, stayed to meet everyone.
Marcus Hale
Program Director, Southbank Sessions
"The room went silent — in the best way."
Seven hundred people, completely still, for a solo piano section in the middle of the set. I have not seen that in years.
Priya Raman
Venue Manager, Village Underground
Photography
Selected images
Get in touch